Sunly HQ by Rose

Privacy Policy

Effective October 15, 2026 · Rose Tech HQ LLC

This policy explains how Rose Tech HQ LLC (“Rose Tech HQ LLC”, “we”, “us”) handles information in Sunly HQ by Rose, the platform at roseapphq.com that roofing, restoration and insurance-claim businesses use to manage leads, projects, communications and payments.

1. Who we are and what this covers

Rose Tech HQ LLC owns and operates Sunly HQ by Rose. Businesses (each an “organization”) use Sunly HQ by Rose to work with their customers. Sunly uses Sunly HQ by Rose under a license from us, and other organizations, such as its sales and service partners, use it within their own accounts.

  • People who use Sunly HQ by Rose (employees, sales representatives, contractors and partners of an organization): we are responsible for your account information.
  • Homeowners and other customers of an organization: the organization you dealt with decides how your information is used, and we process it on its behalf and under its instructions. If you have a question about your information, you can contact that organization or us; we will help direct your request.

2. Information we collect

  • Account information: name, email address, phone number, role, team, profile photo, sign-in details and security settings (such as a sign-in mobile or authenticator app).
  • Customer and project information an organization enters or imports: names, phone numbers, email addresses, property addresses, details about a roof, a storm, an insurance claim or a project, photos, documents, appointments, notes and signatures.
  • Communications: the content of text, picture, RCS and WhatsApp messages sent and received through Sunly HQ by Rose; call details (who called whom, when and for how long); voicemails; and call recordings where the organization records calls.
  • Consent and preference records: when and how a person agreed to be contacted (for example the date, time, web page, IP address and browser of an online form), opt-outs such as a STOP reply or an unsubscribe, and do-not-contact status.
  • Number information: whether a phone number is a mobile or landline and its carrier, so texts aren't sent to numbers that can't receive them.
  • Business and payment information: commissions, pay statements, invoices and accounting records an organization keeps in Sunly HQ by Rose.
  • Technical information: IP address, browser and device type, pages visited and actions taken, kept in security and audit logs.
  • Information from others: leads from partner organizations, records from connected tools (such as a CRM or QuickBooks), and public or licensed data such as weather history, aerial imagery and property data.

3. How we use information

  • To provide the platform: managing leads and projects, scheduling, documents, payments and reporting for each organization.
  • To send and receive the texts, calls and emails an organization's people choose to send, and to enforce the rules that protect customers: honoring opt-outs and do-not-contact status, calling hours, and sending limits.
  • To keep accounts and data secure: verifying sign-ins, preventing fraud and abuse, and keeping audit logs.
  • To support users, fix problems and improve the platform.
  • To comply with law and enforce our terms.

We do not sell personal information, and we do not use customer information for our own advertising.

4. Text messages, calls and mobile information

Organizations use Sunly HQ by Rose to text and call their customers. Each organization is responsible for getting the consent the law requires before it does so. Sunly HQ by Rose records consent and opt-outs, blocks texts and calls to people who opted out or are marked do-not-contact, and holds texts and calls outside 8am–9pm in the recipient's time zone (with earlier cutoffs in some states). Organizations remain responsible for the calling-hour and other rules of the states they work in.

We do not sell, rent or share mobile phone numbers, or text-messaging opt-in data and consent, with third parties or affiliates for their marketing or promotional purposes. Mobile information is shared only with the providers that deliver messages and calls (such as Twilio and the wireless carriers), and only to deliver them.

You can stop texts from an organization at any time by replying STOP (on WhatsApp and RCS too); reply HELP for help. See the Messaging Terms.

5. Call recording

Each organization decides whether its calls are recorded. When it records calls with an announcement, callers hear a notice such as “This call may be recorded” before the call connects. An organization that records without an announcement is responsible for doing so only where the law allows. Recordings are stored with our calling provider and can be played only by authorized people in that organization.

6. AI features

Sunly HQ by Rose includes an assistant that answers questions from an organization's documents and records, drafts training modules and checks documents for inconsistencies. To do this, the relevant information is sent to AI model and search providers that process it on our behalf. We configure these services so that customer information is not used to train the providers' general models. AI output can be wrong; people review it before relying on it.

7. How we share information

  • Within an organization: with the people in that organization who are allowed to see it, based on their role.
  • Between organizations: only where they work on the same lead or project and have agreed to share it (for example, a sales partner and the company that installs the roof).
  • With service providers that host, deliver and support the platform, under contracts that limit their use of the information (see below).
  • When required by law, or to protect the rights, safety and security of people and the platform.
  • In a business transfer, such as a merger or sale of assets, subject to this policy.

Text-messaging opt-in data and consent are never shared with third parties or affiliates under any of the above, other than the providers that deliver messages.

8. Service providers

We use these providers to run Sunly HQ by Rose. Some are used only when an organization turns on the related feature.

ProviderWhat it does
SupabaseDatabase, sign-in and file storage
VercelApplication hosting
Twilio (including WhatsApp through Meta)Text messages, picture messages, RCS, WhatsApp, voice calls, call recording, number checks and one-time codes
ResendEmail delivery
AI model and search providersRose's assistant, learning modules and document search
Google (Maps Platform, Solar API)Maps, geocoding and roof data
Vexcel, NearmapAerial imagery and roof measurement
OpenWeather, WeatherRecall, NASA FIRMSWeather, storm and wildfire data
Intuit QuickBooksAccounting, when an organization connects it
Pipedrive, Monday.comCRM and project syncs, when an organization connects them
BoldSignElectronic signatures
hCaptchaBot protection on public forms

9. Cookies

Sunly HQ by Rose uses only the cookies it needs to work: keeping you signed in, remembering a completed security check, and your display preferences. We do not use advertising or cross-site tracking cookies.

10. How long we keep information

  • Account information: while the account is active, then as needed for records, security and legal obligations.
  • Customer, project and communication records: for as long as the organization keeps its account, so it can serve its customers and show its compliance.
  • Consent records: with the customer record and the web-form submission they came from. Opt-out records: for as long as the organization keeps its account, even if the customer record is deleted, so the opt-out keeps being honored.
  • Financial and payroll records: as long as tax and employment law requires (generally seven years).
  • Security and audit logs: as long as needed to protect the platform and investigate incidents.

When an organization closes its account and asks us to, we delete or de-identify its information, except what we must keep by law.

11. Security

We protect information with encryption in transit and at rest, separately encrypted storage for credentials and secrets, role-based access, multi-factor sign-in, sign-in codes for organizations that require them, and audit logs of sensitive actions. No system is perfectly secure; if we learn of a breach affecting your information, we will notify you and the relevant organization as the law requires.

12. Your choices and rights

  • Texts: reply STOP to any text to stop texts from that organization; START (or UNSTOP or YES) turns them back on.
  • Calls: ask the person calling, or contact the organization, to stop calling you.
  • Email: use the unsubscribe link in the email, or contact the organization or us. Unsubscribing that way stops emails, calls and texts to you through Sunly HQ by Rose.
  • Access, correction and deletion: depending on where you live (for example California, Colorado, Connecticut, New Jersey, Texas, Virginia and other states with privacy laws), you may have the right to know what personal information is held about you, to get a copy, to correct it, to delete it, and to opt out of sale, targeted advertising and certain profiling. We don't sell personal information or use it for targeted advertising.

To make a request, email admin@paragonroofingsolutions.com. We will confirm your identity before acting and respond within 45 days. If your information came to us from an organization, we will work with that organization to answer. You may use an authorized agent, and you may appeal a decision by replying to our response. We won't treat you differently for using these rights.

13. Children

Sunly HQ by Rose is for businesses and is not directed to children. We do not knowingly collect information from children under 16.

14. Where information is processed

Sunly HQ by Rose is operated in the United States, and information is stored and processed in the United States.

15. Changes to this policy

We may update this policy. We will post the new version here with a new effective date and, for significant changes, tell users in Sunly HQ by Rose before the changes apply.

16. Contact us

Rose Tech HQ LLC · 4 Haddonfield Rd, Cherry Hill, NJ 08002 · admin@paragonroofingsolutions.com